CORONAVIRUS CRISIS MANAGEMENT + SOLUTIONS
Our industry's mode of operations is evolving at incredible speeds and on a daily basis. At Maverick, we are wholeheartedly committed to focusing on the things we CAN do. We are here to aid your efforts with the "new normal" methods of doing business. We know you're busy answering phones, helping customers, directing your teams, and much more. Let us help by creating artwork for signage or digital graphics to keep your customers informed on updates to your business practices. A couple examples are below:
Support & Resources from Master Sommelier, Doug Krenik
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I’m writing this knowing that half of the people who should see this won’t. And apologies to those of you who submitted questions for the “Ask a Somm” column, but we are putting that on hold for now. These are challenging times for many, so I just wanted to share a couple of resources for our friends in the hospitality industry. (Of course, another big way you can help is by ordering take-out food and drink from your favorite restaurants). Please pass along this information where needed and consider assisting in any way you feel is possible.
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RWCF COVID-19 Emergency Relief Fund
The Restaurant Workers Community Foundation is an advocacy and action nonprofit created by and for restaurant workers. While I have not worked directly with them, I understand they do very good things. Link for assistance/support and donations below:
https://www.restaurantworkerscf.org
Emergency Fund for U.S. Sommeliers
I know some of you may shake your heads and say, "really?" But when times get tough, somms are typically the first restaurant staff members to lose their jobs and the last to be rehired when things improve. You have to appreciate any group that organizes and offers support, and I think we will be seeing more of these industry-specific funds in the future. Link for assistance/support and donations below:
https://www.gofundme.com/f/sommelier-emergency-fund/
United States Bartenders' Guild
And for our friends on the spirits side, assistance/support and donations can be done via the link below from the United States Bartenders' Guild.
https://www.usbgfoundation.org/covid-19-response
All of these organizations function on a national level and are 501(c)(3)s. We are looking to do something on a local level, but the process of creating a 501(c)(3) and a system to properly vet applicants and get the money out there is complex and daunting, to say the least. Any ideas or assistance in this realm are welcome; you can reach me at this email address: dkrenik@maverickwineco.com
And a big thanks to our local restaurateurs who are feeding their laid-off staffs and our school kids. Incredible.
Thanks, as always, and be well and be kind to one another.
- Doug
The Restaurant Workers Community Foundation is an advocacy and action nonprofit created by and for restaurant workers. While I have not worked directly with them, I understand they do very good things. Link for assistance/support and donations below:
https://www.restaurantworkerscf.org
Emergency Fund for U.S. Sommeliers
I know some of you may shake your heads and say, "really?" But when times get tough, somms are typically the first restaurant staff members to lose their jobs and the last to be rehired when things improve. You have to appreciate any group that organizes and offers support, and I think we will be seeing more of these industry-specific funds in the future. Link for assistance/support and donations below:
https://www.gofundme.com/f/sommelier-emergency-fund/
United States Bartenders' Guild
And for our friends on the spirits side, assistance/support and donations can be done via the link below from the United States Bartenders' Guild.
https://www.usbgfoundation.org/covid-19-response
All of these organizations function on a national level and are 501(c)(3)s. We are looking to do something on a local level, but the process of creating a 501(c)(3) and a system to properly vet applicants and get the money out there is complex and daunting, to say the least. Any ideas or assistance in this realm are welcome; you can reach me at this email address: dkrenik@maverickwineco.com
And a big thanks to our local restaurateurs who are feeding their laid-off staffs and our school kids. Incredible.
Thanks, as always, and be well and be kind to one another.
- Doug